Santop website and brand identity concept
We developed a website and brand identity concept for Santop, helping architects and designers explore the showroom, choose events and start working with the company.
- Client
- Santop
From showroom to a digital route
Santop works with architects and interior designers who explore brands, choose solutions for their projects, and plan a showroom visit. We connected the company space, product catalogue, and professional programme in one digital route.
Concept 1. The showroom as a starting point
An identity shaped by the space
The first direction brings the showroom experience into the interface. Architecture shapes the opening screen, forms inspired by water and sanitaryware build the visual language, and projects, events, and the professional section continue the visitor’s route through the site.
Concept 2. A clear structure for choosing
Projects, brands, and events in one rhythm
The second direction organizes the site around projects, brands, and professional events. A calm editorial grid, large images, and dedicated pages make it easy to understand each section, move from a reference project to materials, and find an upcoming event. The identity rules extend across the site and company divisions.
Two brand characters for one audience
Both concepts speak to architects and interior designers, with different rhythms for meeting Santop. The first draws people in through the showroom atmosphere and expressive graphics; the second guides them through projects, brands, and events. Together, they show a range of directions for the company website and identity.