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Company website development

We create company and product websites and catalogues. We plan what someone will notice, understand and want to do, as well as how your team will develop the website after launch.

Attention needs a next step

A website should help people understand the offer, see what makes the company distinctive and decide whether to explore further.

We look for where your approach shows itself and choose the right way to present it. A detailed photograph may reveal an important feature of a product; a comparison or explanation may answer a question that stands in the way of a decision.

Expression begins with content

We choose images, comparisons and interactive elements to serve the story. We connect the website’s richness and character to what you want visitors to understand.

We work with your actual materials so we can judge from the start how accurately the design presents the company and helps explain its offer.

What job does the form do?

Choose what the reader needs to do and examine a suitable way to present it.

Give reasons for comparison

Put the specifications and conditions that determine the choice side by side. Showing the meaningful difference matters more than describing every property in equal detail.

Choose an expressive image

Give the detail scale, a caption and a place in the story. The image helps reveal a distinctive feature of the offer.

Show the relationship

A sequence or diagram explains how the result is produced. Every element has a role; more decoration does not replace a clear explanation.

By choosing a form, the editor helps people understand the offer. To do that, they need tools and explanations of when to use them.

The next publication must work too

New lines, offers and publications will appear after launch. The editor needs to know what to emphasise on a page, how to support an idea and when to provide a detailed explanation.

We discuss future materials during development, choose suitable forms and explain the purpose each serves in the story.

Give freedom within a clear system

We build the editor and templates for the team’s regular tasks. An employee can choose a suitable form for a new page while preserving the website’s character.

We select technical solutions for the frequency of updates, amount of media and maintenance resources. We optimise loading and check search and key actions so the website remains manageable after launch.

How visitors and editors work with the website

VisitorUnderstands the offer and chooses
Your teamContinues the story in new material
Content
Design
Editor
  • Search
  • Analytics
  • Contact

Handover happens with your own material

We go through an independent publication together. An employee selects the content, assembles the page and explains their decisions. We refine the rules and simplify difficult steps based on what happens.

We hand over pages, editor, source code, access and instructions. We show which changes the employee can make independently and when a developer is needed.

The website grows with the company

New subjects and tasks will arise for the website. The team can revisit the reasons behind decisions, test them on new material and change the rules as the company develops.

After handover, you retain tools and examples that help you continue telling the story of your work independently.

What the work may include

  • Company website

    Services, team and company experience in one place.

  • Product catalogue

    Specifications, filters and information for choosing.

  • New product website

    Present the offer before sales begin.

  • Website for several countries

    Language versions and local ways to get in touch.

How the work is organised

Understand the offer

We find out what matters to your customers and why they choose your company. We determine which pages and materials the website needs.

From you
Description of services or products, company materials and customer questions
Stage outcome
Website structure and list of required materials

Design the pages

We build the story and design with your text and images. We discuss page updates with the person who will edit the website.

From you
Text, images and participation of the future editor
Stage outcome
Page design and formats for new publications

Build and launch

We develop the website and its editor. We check contact forms, search, loading speed and accessibility.

From you
Materials for publication, domain and access
Stage outcome
Ready-to-use website with editor

Show how to update

Together with your employee, we publish new material. We explain the design rules and hand over everything needed for future work.

From you
Employee who will update the website
Stage outcome
Source code, access and editor instructions

What we check

  • Search

    We prepare accessible pages, metadata and content markup.

  • Accessibility

    We check keyboard use, labels and contrast.

  • Data and rights

    We account for visitor data and material licences.

What we hand over

  • Source files and project repository
  • Access credentials and a list of external integrations
  • Update and recovery instructions
  • Documents covering rights and licences used
  • Page structure and instructions for the editor.

What task should your website solve?

Show us your offer, existing website or materials for a new line. We will start with what visitors need to understand and who will keep working on the website.

hello@tok.moscow@TokMoscowBot
Discuss a project

After agreeing the work

  • Text, images and information about the company
  • Catalogue structure and brand materials
  • Responsible person, domain and necessary access

How would you like to get in touch?

Send an emailTell us about your project and attach any materials.hello@tok.moscowLeave a request in TelegramThe bot will ask a few questions and share your answers with the team.