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Promotional games and interactive experiences

We create browser based promotional games, quizzes, interactive stories and virtual exhibitions. We look for an action that is interesting in itself and helps people feel or understand your offer.

Create interest through what people do

In an interactive experience, a person chooses, explores and tries different actions. We start with what they can learn or gain by taking part.

We connect the mechanic to the campaign’s subject and character. A choice, comparison or small discovery can introduce the product as the game unfolds and give people a reason to explore further.

Try it first, then strengthen the experience

With a prototype, we check whether the first action is clear, whether people want to reach the result and what they ultimately learn or receive. At this stage, we can revise the idea before producing all the visuals.

We choose design, sound and motion that help people engage with what is happening and notice important details.

Try to find the pairs

Find three pairs to go through the mechanic from the first action to completion. For a campaign, we choose content so participation reveals a connection or a feature of the product.

  1. Explore the images
  2. Find a connection and complete the action
  3. Receive a meaningful ending

The ending continues the introduction

The game result, recommendation or conclusion of the story must make sense to participants and relate to the campaign. We consider how someone can move to the product, share the result or return later.

We measure starts, completions, repeat participation, click-throughs and enquiries separately. The team can then see what happens at every stage and where participation turns into interest in the product.

Expression must survive a real launch

We match the first release’s scope to the campaign date, acquisition channels and audience devices. We check controls, media size, loading and expected peak demand.

We calculate hosting and maintenance for the required period and consider media rights and data handling. Before the audience arrives, we check availability and the entire path to the ending.

Explain how the mechanic works

We explain why the mechanic was chosen, what supports its meaning and which changes could affect it. We show the marketing team how to update materials and read analytics events.

We hand over source code, visuals and sound with their usage terms, access and launch procedures. We discuss what can be retained for another subject and what must be produced again.

The project deserves a proper ending

We decide in advance when participation ends, whether results remain available and how the team will handle collected data. We agree on how long the page will be hosted and how the campaign will close.

The materials, mechanic and findings remain with the team for later projects. They help decide whether to repeat the approach or choose another way to engage people.

What the work may include

  • Promotional game

    A short mechanic for getting to know the brand.

  • Recommendation quiz

    Questions lead to a suitable product.

  • Interactive story

    Participants choose how the plot develops.

  • Virtual exhibition

    Explore objects and spaces in a browser.

How the work is organised

Devise the mechanic

We examine the campaign’s subject and goal. We find an action that interests the audience and connects to the brand’s offer.

From you
Campaign goal, audience, channels and date
Stage outcome
Interactive idea and scope of work

Try a prototype

We check whether it is clear how to take part and whether people want to reach the end. We refine the mechanic and the result they will see.

From you
Brand materials and participants for testing
Stage outcome
Prototype with a tested mechanic

Develop the experience

We build the game or interactive experience, visuals and sound. We check controls, loading on different devices and analytics collection.

From you
Approved materials and rights to use them
Stage outcome
Finished interactive experience with analytics configured

Prepare the launch

We hand over materials and instructions to the team. We explain how to launch the campaign, monitor participation and bring it to a close.

From you
People responsible for launch and analytics
Stage outcome
Source code and a procedure for launch, monitoring and campaign closure

What we check

  • Devices and controls

    We check mobile loading and whether actions are accessible.

  • Campaign launch

    We allow for peak traffic and verify analytics events.

  • Materials and data

    We check media rights and the data collection process.

What we hand over

  • Source files and project repository
  • Access credentials and a list of external integrations
  • Update and recovery instructions
  • Documents covering rights and licences used
  • Campaign mechanic, analytics events and a plan for ending the project.

What campaign are you preparing?

Tell us about its subject, audience, goal and date. We will choose the mechanic and scope worth testing first.

hello@tok.moscow@TokMoscowBot
Discuss a project

After agreeing the work

  • Campaign scenario and target action
  • Brand materials and content
  • Responsible person, placement channels and campaign date

How would you like to get in touch?

Send an emailTell us about your project and attach any materials.hello@tok.moscowLeave a request in TelegramThe bot will ask a few questions and share your answers with the team.